Welcome to Japan! Finally, the year of inbound revival!?
The number of foreign visitors to Japan is increasing as travel restrictions by Corona have been eased around the world.
The Japan Tourism Organization (JNTO) has announced the latest number of visitors.
1.81 million visitors in March 2023! Compared to March 2019 before Corona, it returned 66%.
Inbound consumption is also expected to recover to the pre-corona level. It looks like it will be the year when inbound will come back.
The news that the New York Times ranked second in Morioka City and Fukuoka City ranked 19th in 2023 became a hot topic of conversation, but I expect that the number of foreign visitors to Japan will continue to increase this year.
Go eat popular places and food on social media, a popular Japanese tourist attraction.
That’s fine, but why don’t you feel the “OMAKASE” culture in Japan?
I hope it will be helpful for your own trip to Japan.
What is “OMAKASE”？
“OMAKASE” means leaving the order to the chef and the professional in the field.
We leave the order to you, so you can enjoy dishes that are not on the menu and expectations and excitement that you don’t know what will come out.
The most commonly imagined and used scene is “Japanese restaurant.”
If you order “Omakase”, the price is usually a little higher than the regular menu. It seems to be a kind of status for foreigners who come to Japan from overseas.
With the recent global Japanese food boom, “OMAKASE” culture has also expanded.
This site will focus on “OMAKASE” and focus on Japanese restaurants and chefs’ thoughts.
Incidentally, Italy has the word “capriciosa”.
It means whimsical in Italian and is used when you want to leave it to a chef.
It has the same meaning as Japan!
“The “”OMAKASE”” that spreads around the world will be able to communicate with the world as it is!
“OMAKASE” is spreading globally, and it will continue to be understood throughout the world!
■ Experience the number of trips you have not experienced before
According to the Japan Tourism Agency’s survey on foreign consumption trends, 62% of those who visit Japan more than twice (50% even in distant Western countries).
I’m glad that half of them have visited more than twice.
The first time they went around the standard courses in Tokyo, Osaka, and Kyoto, and the second time they went to the countryside rather than the standard tourist attractions, they must be looking for our own trip. For those looking for “unexperienced,” “a little luxury,” or “unusual,” I think it will be a memory to enjoy the food culture that you can enjoy with “OMAKASE”.
■Popularity of “OMAKASE” seen on SNS
With 2 billion users worldwide after Facebook and YouTube, Instagram is also a tool for collecting information gathering information.
Surprisingly, “#OMAKASE” has 1.26 million posts! If you look at the posts, you can see many smiling pictures of Japanese food and sushi. There are many other posts about #omakase, and you can see the popularity.
＃omakase 126万 ＃omakasesushi 8.2万
＃omakaselover 1.7万 ＃omakasecourse 5000
With the “OMAKASE” culture that is so global, I think it’s about time you started ordering “OMAKASE de!” at the store.
Your own JAPAN Travel
Experience “OMAKASE” the “food” culture, which is the beauty of traveling to Japan.
That chef is making it, so let’s go eat it.
We deliver gourmet and experience information focused on Japanese restaurants and chefs, so please look forward to it.
“Food”, “Experience”, and “Going to see that person”, that foreign tourists are looking forward to traveling to Japan.
I will send out a lot of information about my trip to Japan.
I hope it will be helpful for your own trip to Japan.
